Chyby měření v průzkumu trhu a sociologickém výzkumu
The text being offered is methodological micro-tribute to the theory of market reserarch, sociological surveys and opinion polling. It analyses results of already evaluated empirical examinations about the nature of interviewing and measurement error streaming from this source. The results are discu...
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Format: | Dissertation |
Language: | Czech |
Published: |
2006
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Online Access: | http://www.nusl.cz/ntk/nusl-268220 |