| Summary: | Nekalá soutěž a klamavá reklama IV Resumé Unfair competition and misleading advertising My thesis deals with the law against unfair competition with an emphasis on misleading advertising. The first chapter of the thesis is concerned with the development of the law against unfair competition. Originally, the law against unfair competition was incorporated into the Law No. 111/1927. This law contained civil, administrative and criminal provisions and therefore the whole law against unfair competition was very transparent in contrast to present legal regulation. Not only was the pre-war law transparent, but also very skillfully written and applied, so it is a great source of inspiration even for contemporary lawmakers and judges. The second chapter deals with the subjects participating in unfair competition, i.e. competitors, consumers, legal entities entitled to protect the rights of competitors or consumers, etc. The third chapter outlines the crucial term "general clause" of unfair competition, which is nowadays contained in sec. 44 par. 1 of the Commercial Code (Law No. 513/1991 with subsequent amendments - hereinafter only CC). One of the special factual constellations of unfair competition - misleading advertising - is discussed in the next chapter. As misleading advertising can be classified only such...
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