Návrh projektu streetballové ligy pro základní školy

• Main Author: Smetanová, Irena
• Other Authors: Malecha, Petr
• Format: Dissertation
• Language: Czech
• Published: 2010
• Online Access: http://www.nusl.cz/ntk/nusl-299078

Title The Project of the Streetball League for Basic Schools Objectives of Thesis The aim of this thesis to propose long-term project streetball competition. Streetball League, a unique project of its kind, offers an interesting program which will extend the offer after-school youth activities. The project design and marketing concept of the whole competition. Methods It was used descriptive analysis, which interprets data obtained from the SWOT analysis, observation and through interviews. Results Developing sponsorship package based on the determination of the budget, proposal of suitable partners, the timetable for a media campaign and development program of the final tournament. Keywords Marketing, management, SWOT analysis, streetball, promotion, sponsorship.