Politická komunikace a marketing - volby 2010

• Main Author: Krajíčková, Zuzana
• Other Authors: Šebesta, Karel
• Format: Dissertation
• Language: Czech
• Published: 2011
• Online Access: http://www.nusl.cz/ntk/nusl-312244

My thesis deals with political advertising and the means used in the pre-election campaign to The Chamber of Deputies of the Parliament of the Czech Republic in 2010. It specially focuses on the five political parties that gained mandates in this election (i.e.Social Democratic Party of the Czech Republic, Civic Democratic Party, TOP 09, The Communist Party of the Czech Republic,VV). As the theoretical background I tried to define the strategies of political marketing and the means of political advertising used in the campaign. The thesis further mainly focuses on the practical application of the theoretical part on the advertising of individual political parties. The thesis is based on the analysis of the theoretical sources that specialise in political marketing and advertising. The linguistic and visual aspects of advertising are also taken into tonsideration which issue is dealt with on the basis of several secondary texts focused on this area. Internet (photograph databases of billboards on Facebook, web pages of individual political parties) and printed material used by the political parties during the pre-election campaign (advertising in newspapers), all served as useful and important sources for my thesis.