[en] MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS

[pt] Nas duas últimas décadas, o mercado de luxo tem passado por grandes transformações. Em particular, surgiu o que o mercado e alguns autores chamam de novo luxo. Esse novo mercado comporta o movimento masstige, que designa as iniciativas de algumas empresas de produtos de massa que vêm tentando a...

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Bibliographic Details
Main Author:	MARCELA MARIA GALLINAL CUENCA
Other Authors:	MARIE AGNES CHAUVEL
Language:	pt
Published:	MAXWELL 2010
Subjects:	[pt] COMPORTAMENTO DO CONSUMIDOR [en] CONSUMER BEHAVIOR [pt] MARCA [en] BRAND [pt] LUXO [en] LUXURY
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14754@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14754@2 http://doi.org/10.17771/PUCRio.acad.14754

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