[en] MOUTH THE MOUTH: A STUDY ON AS THE CONSUMERS IF THEY HOLD AND THEY PERCEIVE THIS PHENOMENON

[en] MOUTH THE MOUTH: A STUDY ON AS THE CONSUMERS IF THEY HOLD AND THEY PERCEIVE THIS PHENOMENON

[pt] A comunicação boca a boca é considerada o fator de maior influência na fase de pré-compra. O estudo da troca de referências (indicações) pelo boca a boca tem se apresentado como um caminho eficiente para a compreensão mais completa sobre como os consumidores se comportam em relação a este fe...

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Bibliographic Details
Main Author:	CRISTIANE DE ANDRADE ALVES
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2002
Subjects:	[pt] COMUNICACAO BOCA A BOCA [en] COMMUNICATION MOUTH THE MOUTH [pt] INDICACOES [en] INDICATIONS [pt] COMPORTAMENTO DO CONSUMIDOR [en] CONSUMER BEHAVIOR
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=2388@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=2388@2 http://doi.org/10.17771/PUCRio.acad.2388

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