[en] STRATEGY AS KEY PERFORMANCE FACTOR IN BRAZILIAN AUTOMOTIVE INDUSTRY

[en] STRATEGY AS KEY PERFORMANCE FACTOR IN BRAZILIAN AUTOMOTIVE INDUSTRY

[pt] Este trabalho tem como objetivo observar a possível relação teórica entre grupos estratégicos da indústria automobilística brasileira e o desempenho das empresas pertencentes a estes grupos estratégicos. Para cumprir este objetivo, foram analisadas 30 montadoras de automóveis, identificando os...

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Bibliographic Details
Main Author:	BRUNO CASTELLO MEMORIA
Other Authors:	MARCOS COHEN
Language:	pt
Published:	MAXWELL 2015
Subjects:	[pt] GRUPOS ESTRATEGICOS [en] STRATEGIC GROUPS [pt] ESTRATEGIAS GENERICAS [en] GENERIC STRATEGICS [pt] INDUSTRIA AUTOMOBILISTICA [en] AUTO INDUSTRY [pt] ESTRATEGIA-DESEMPENHO [en] STRATEGY-PERFORMANCE [pt] TIPOLOGIA DE MICHAEL PORTER [en] MICHAEL PORTER S TYPOLOGY
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25250@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25250@2 http://doi.org/10.17771/PUCRio.acad.25250

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