[en] STRATEGY AS KEY PERFORMANCE FACTOR IN BRAZILIAN AUTOMOTIVE INDUSTRY
[pt] Este trabalho tem como objetivo observar a possível relação teórica entre grupos estratégicos da indústria automobilística brasileira e o desempenho das empresas pertencentes a estes grupos estratégicos. Para cumprir este objetivo, foram analisadas 30 montadoras de automóveis, identificando os...
Main Author: | BRUNO CASTELLO MEMORIA |
---|---|
Other Authors: | MARCOS COHEN |
Language: | pt |
Published: |
MAXWELL
2015
|
Subjects: | |
Online Access: | https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25250@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25250@2 http://doi.org/10.17771/PUCRio.acad.25250 |
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