[en] A STUDY ABOUT THE PREFERENCES OF LOW-INCOME CONSUMERS BETWEEN TWO RETAIL ENVIRONMENTS

[en] A STUDY ABOUT THE PREFERENCES OF LOW-INCOME CONSUMERS BETWEEN TWO RETAIL ENVIRONMENTS

[pt] O aumento do poder de compra das populações de mais baixa renda no Brasil fez as empresas perceberem a força consumidora desses indivíduos e a necessidade de se criar estratégias específicas para atender esse novo público-alvo, em vez de apenas adaptar as que eram utilizadas para as classes mai...

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Bibliographic Details
Main Author:	VINICIUS LOPES DA CUNHA
Other Authors:	MARCUS WILCOX HEMAIS
Language:	pt
Published:	MAXWELL 2015
Subjects:	[pt] SHOPPING CENTER [en] SHOPPING CENTER [pt] CONSUMIDOR DE BAIXA RENDA [en] LOWER INCOME CONSUMER [pt] BASE DA PIRAMIDE [en] BOTTOM OF THE PYRAMID [pt] AMBIENTE DE CONSUMO [en] RETAIL ENVIRONMENT [pt] POLOS COMERCIAIS DE RUA [en] STREET RETAIL
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25451@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25451@2 http://doi.org/10.17771/PUCRio.acad.25451

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