[en] PSYCHOLOGY AT SHOPPING BAG: RELATIONS BETWEEN BIG FIVE, SOCIAL INFLUENCE AND IMPULSE BUYING
[pt] A compra por impulso acontece sem reflexão, espontaneamente, e pode ter vários antecedentes. O objetivo desta dissertação foi testar o poder preditivo dos cinco grandes fatores de personalidade sobre a compra por impulso. Para tanto, realizaram-se dois estudos em que 1296 brasileiros, de todos...
Main Author: | SIBELE DIAS DE AQUINO |
---|---|
Other Authors: | JEAN CARLOS NATIVIDADE |
Language: | pt |
Published: |
MAXWELL
2018
|
Subjects: | |
Online Access: | https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35833@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35833@2 http://doi.org/10.17771/PUCRio.acad.35833 |
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