[en] THE INFLUENCE OF GENERATION IN PREFERENCE FORMATION: A STUDY APPLIED TO POPULAR MUSIC

[en] THE INFLUENCE OF GENERATION IN PREFERENCE FORMATION: A STUDY APPLIED TO POPULAR MUSIC

[pt] A música popular desempenha um papel importante na vida social dos consumidores, tanto no aspecto hedônico quanto comportamental. Destaca-se também como um importante componente no ambiente de serviços e na propaganda. Este trabalho verifica se a formação do gosto musical pode estar relacio...

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Bibliographic Details
Main Author:	ISABELA YUMI RIBEIRO KITAJIMA
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	pt
Published:	MAXWELL 2004
Subjects:	[pt] NOSTALGIA [en] NOSTALGIA [pt] IDADE [en] AGE [pt] COMPORTAMENTO DO CONSUMIDOR [en] CONSUMER BEHAVIOR [pt] MUSICA [en] MUSIC [pt] GERACAO [en] GENERATION
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4977@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4977@2 http://doi.org/10.17771/PUCRio.acad.4977

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