[en] GOVERNANCE: A KEY SUCCESS FACTOR FOR STRATEGIC MANAGEMENT OF FIRMS IN ALLIANCES

[en] GOVERNANCE: A KEY SUCCESS FACTOR FOR STRATEGIC MANAGEMENT OF FIRMS IN ALLIANCES

[pt] De forma crescente, as empresas recorrem às alianças estratégicas para terem acesso a recursos complementares e habilidades de outras empresas. A visão atomística, de uma empresa contra a outra, dá lugar à visão relacional, de troca, de uma empresa com a outra. No entanto, tão importante qu...

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Bibliographic Details
Main Author:	MARCIO NEVES DE MORAES
Other Authors:	TERESIA DIANA LEWE VAN ADUARD DE MACEDO SOARES
Language:	pt
Published:	MAXWELL 2005
Subjects:	[en] STRATEGIES [pt] ALIANCAS ESTRATEGICAS [en] STRATEGICAL ALLIANCES [pt] CONTRATO RELACIONAL [en] RELATIONAL CONTRACTS [pt] MECANISMOS SOCIAIS [en] SOCIAL MECHANISMS
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7328@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7328@2 http://doi.org/10.17771/PUCRio.acad.7328

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