[en] ANALYSIS OF THE COMPETITIVE STRATEGIES OF THE BRAZILIAN COFFEE INDUSTRY, BASED ON PORTER`S TYPOLOGY

[en] ANALYSIS OF THE COMPETITIVE STRATEGIES OF THE BRAZILIAN COFFEE INDUSTRY, BASED ON PORTER`S TYPOLOGY

[pt] O presente trabalho teve como objetivo o estudo da indústria brasileira do café, relacionado ao seu posicionamento estratégico competitivo nos períodos antes e após a desregulamentação do mercado, e a identificação dos desempenhos obtidos na busca de uma vantagem competitiva no atual cenári...

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Bibliographic Details
Main Author:	DANIELA VIEIRA CANCELLA
Other Authors:	JORGE FERREIRA DA SILVA
Language:	pt
Published:	MAXWELL 2006
Subjects:	[pt] ESTRATEGIA [en] STRATEGY [pt] ANALISE DE DESEMPENHO [en] PERFORMANCE EVALUATION [pt] GRUPOS ESTRATEGICOS [en] STRATEGIC GROUPS [pt] INDUSTRIA BRASILEIRA DO CAFE [en] BRAZILIAN COFFEE INDUSTRY [pt] TIPOLOGIA DE PORTER
Online Access:	https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8348@1 https://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8348@2 http://doi.org/10.17771/PUCRio.acad.8348

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