Bayesian Hierarchical, Semiparametric, and Nonparametric Methods for International New Product Di ffusion
Global marketing managers are keenly interested in being able to predict the sales of their new products. Understanding how a product is adopted over time allows the managers to optimally allocate their resources. With the world becoming ever more global, there are strong and complex interactions be...
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| Format: | Others |
| Language: | en_US |
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2011
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| Online Access: | http://hdl.handle.net/1969.1/ETD-TAMU-2010-08-8294 |