Regulatory Focus Theory and Information Processing - A Series of Exploratory Studies
Regulatory focus (RF) theory (Higgins, 1997) states that individuals follow different strategic concerns when focusing on gains (promotion) rather than losses (prevention). Applying the Reflective-Impulsive Model (RIM, Strack & Deutsch, 2004), this dissertation investigates RF’s influence on bas...
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| Format: | Doctoral Thesis |
| Language: | English |
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2018
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| Online Access: | https://opus.bibliothek.uni-wuerzburg.de/frontdoor/index/index/docId/16336 http://nbn-resolving.de/urn:nbn:de:bvb:20-opus-163365 https://nbn-resolving.org/urn:nbn:de:bvb:20-opus-163365 https://opus.bibliothek.uni-wuerzburg.de/files/16336/Krishna_Anand_RegulatoryFocus.pdf |