Endangered newspaper: An analysis of 10 years of corporate messages from the Dallas Morning News.

Most newspapers today are struggling to survive in an increasingly fragmented and digital media environment. How have their owners or corporate parents shaped or adapted their business practices to in order to thrive? This question guides the overall approach to this study. The focus is on one newsp...

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Bibliographic Details
Main Author: McLarty, Amy
Other Authors: Everbach, Tracy
Format: Others
Language:English
Published: University of North Texas 2009
Subjects:
Online Access:https://digital.library.unt.edu/ark:/67531/metadc12162/