A Study to Determine the Competencies Needed by Superintendents in the Area of Public Relations

• Main Author: Daves, Drennon
• Other Authors: Huffstutler, E. V.
• Format: Others
• Language: English
• Published: North Texas State University 1980
• Subjects: administrative leadership; superintendents in Texas; school public relations; Schools > Public relations.; School superintendents > Texas.
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc330714/

The problem of this study was to determine specific competencies associated with the superintendent's role in public relations and to determine the relationship between school district size and public relations competencies needed by the superintendent. Conclusions of the study were Public relations competencies for superintendents can be identified in seven competency areas with specific competencies within each area. The seventy-seven specific public relations competencies identified in this study are all needed by practicing superintendents. There is a priority of importance among the seventy seven specific competencies with the competency area of "Relations With the Board of Education" receiving top priority and the competency area of "Personality Traits" receiving second priority. Superintendents from differing size school districts generally do not vary in their perceptions of the competency areas. Differences do exist between perceptions of superintendents of different size schools to specific competencies within competency areas.