An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market

• Main Author: Abunabaa, Abdelaziz M.
• Other Authors: Starling, Jack
• Format: Others
• Language: English
• Published: North Texas State University 1981
• Subjects: marketing in Saudi Arabia; marketing executives; communication in marketing; American marketing; Marketing > Saudi Arabia.; Executives > United States.; Communication in marketing > United States.
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc331896/

The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available literature. For the analysis of American marketing executives' knowledge about the Saudi Arabian market, primary sources were used in the form of American marketers' responses to a mailed questionnaire.