| Summary: | Social media offers numerous opportunities to companies, organizations and government agencies to communicate with people outside their organization, to promote their interests and to better serve their customers, or as in the case with government agencies, to better serve their citizens. However, little is known about how police departments in particular use social media. This research study explores why police departments use social media, how they manage their social media tools, and the problems and challenges experienced as they use social media. This qualitative study is largely guided by grounded theory. The data were collected from a study population using local police departments in the Dallas-Fort worth (DFW) area principal cities using both individual interviews with police departments’ social media officers and observations of these departments’ online social media tools (in particular, Facebook and Twitter). This study has shown that the DFW area city police departments are using social media quite extensively to keep the public informed and often for investigative purposes. There are some success factors to adopting and using these tools, such as the motivation of department staff and their benefits, successful implementation of the tools, the simplicity of using tools and that it is absolutely free.
|
|---|
