Attitudes Toward Shopping for Apparel and Apparel Shopping Behavior of a Selected Group of Working Women

• Main Author: Kesten, Marsha M. (Marsha Mildred)
• Other Authors: Jernigan, Marian H.
• Format: Others
• Language: English
• Published: North Texas State University 1981
• Subjects: apparel shopping; working women; Women consumers.; Clothing and dress.
• Online Access: https://digital.library.unt.edu/ark:/67531/metadc663482/

The purposes of this study were to investigate attitudes toward apparel shopping and apparel shopping behavior of a selected group of working women in the Dallas, Texas, area. The study also examined relationships of occupation, education, age and marital status to apparel shopping attitudes and behavior. The study concluded that working women enjoy shopping for apparel but do encounter certain frustrations. Working women shop for apparel every few weeks or more and most often purchase apparel in department stores. The majority use charge accounts and often purchase apparel at reduced prices. Chi square analysis revealed few significant relationships between attitudes toward apparel shopping and apparel shopping behavior and the demographic variables of occupation, education, age and marital status.