| Summary: | This dissertation examines possible differences in media habits and tastes between Christians and non-Christians. The study utilizes data from singles Internet personal advertisements to determine whether or not Christians, especially those with high levels of religiosity or who may be part of the Christian Right, have different television viewing patterns. Three models were developed using multivariate data analysis and logistic regression to examine Christians' television viewing habits regarding reality shows, soap operas, and news. The first model looks at the viewing habits of Christians, the second model examines the viewing habits of Christians attending religious services at least monthly, and the third model analyzes the viewing habits of Christians attending religious services at least monthly and having conservative political views. No significant differences were found in viewing habits between Christians and non-Christians for any of the three models. Although the results of this study cannot be generalized to Christians as a whole, they suggest that Christians in this sample might have adopted secular practices with regard to their television viewing habits.
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