Cause Branding: how, why and when is this strategy effective?

Cause Branding: how, why and when is this strategy effective?

Bibliographic Details
Main Author:	Joana Costa Lima
Other Authors:	Faculdade de Economia
Format:	Others
Language:	Portuguese
Published:	2021
Subjects:	Economia e gestão Economics and Business Ciências sociais::Economia e gestão Social sciences::Economics and Business
Online Access:	https://hdl.handle.net/10216/136733

Similar Items

Why do consumers integrate anti-brand communities in the internet?
by: Inês Passos Tomás
Published: (2019)

Exit From Currency Unions: Why, How and Conjectures for Portugal
by: Telmo André Mendes Marinho
Published: (2019)

A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul
by: José Carlos Correia de Sousa
Published: (2019)

Brand Equity: A Probabilistic Approach on Brand Preference
by: Marta Cristiana Costa Martins
Published: (2019)

HOW FASHION LUXURY BRANDS COMMUNITIES EXPRESS NEGATIVITY: A NETNOGRAPHIC APPROACH
by: Mafalda Jacques dos Santos Barata
Published: (2020)

HOW DOES SERENDIPITY INFLUENCE THE INTERNATIONALIZATION PROCESS? CAUSES AND RECOGNITION
by: Raquel Barbosa Moreira
Published: (2021)

Brand sensuality and consumer-based brand equity
by: Clarinda Adélia Martins Castro Sousa Rodrigues
Published: (2019)

Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities
by: Andreia Sofia de Castro Almeida
Published: (2019)

NEGATIVE CONSUMER-BRAND RELATIONSHIPS IN APPLE ONLINE ANTI-BRAND COMMUNITIES
by: Sara Luísa Bragança Coelho
Published: (2021)

Drivers of Customer Brand Engagement: An Application to Virtual Brand Communities on Facebook.
by: Maria Amélia Machado Carvalho
Published: (2019)

The impact of brand love in building brand loyalty among young consumers
by: Ana Rita Martins de Sousa
Published: (2019)

Brand relationships and corporate brand identity: A structural modelling approach
by: Maria Teresa Morais Taveira de Barros
Published: (2019)

The impact of different types of Brand Hate on CBBE (Consumer-based Brand Equity)
by: Beatriz Reis Silva
Published: (2021)

Drivers and Outcomes of Customer Brand Engagement on Online Social Media Tourism Brands
by: Ana Leonor Pires Roberto
Published: (2019)

Customer engagement in virtual social network brand communities: drivers and impact on brand loyalty
by: Ana Patrícia Rego de Castro
Published: (2019)

The Importance of Retail Brand Experience on Electronic Word of Mouth: A Comprehensive Study
by: Maria Amélia Magalhães Costa Borges
Published: (2020)

The Importance of Retail Brand Experience on Electronic Word of Mouth: A Netnographic Study
by: Maria Amélia Magalhães Costa Borges
Published: (2020)

Brand Management in SMEs: A New Customer Brand Engagement Framework. The case of Beauti Portugal
by: André Filipe Rei Lopes
Published: (2019)

How the European Union and China consider green hydrogen as part of their environmental strategy
by: Tomás da Silva Pinhão de Sousa
Published: (2021)

How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity?
by: Sara Filipa Monteiro Machado
Published: (2019)

jp.di e-commerce strategy: Critical analysis and recommendations
by: Joana Patrícia Rodrigues Gonçalves
Published: (2019)

Is creativity a key determinant of individuals' branding?
by: Alexandra Cristina Padrão Antunes Vilares
Published: (2019)

Antecedents and Outcomes of Consumer Negativity Towards Brands
by: Olavo Manuel Reis Santos Pinto
Published: (2020)

Motivations for consumer engagement with brands on YouTube
by: Diogo Alexandre Sepúlveda Rangel de Andrade Vieira
Published: (2020)

FROM HERO TO ZERO: O EFEITO MODERADOR DO BRAND LOVE NOS ANTECEDENTES E CONSEQUENTES DO BRAND HATE
by: Bruno Tiago Barbosa Ribeiro
Published: (2019)

Brand avoidance e lealdade à marca: efeitos preditivos do comportamento de compra do consumidor
by: Susana Patrícia Mendes da Costa
Published: (2019)

Clusters and Internationalization: How does belonging to a cluster influence the process of internationalization and the strategies of its members?
by: Sara do Souto Fontes Antunes Lopes
Published: (2019)

Análise do lado negro da relação marca-consumidor: impacto da brand hate no valor da marca
by: Ana Isabel da Costa Miranda
Published: (2020)

Brand naming sponsor: impacts in festivalgoers' purchase intentions.
by: Matilde Valente Ribeirinho
Published: (2019)

From Offshore Outsourcing Provider to Own Brand Manufacturer
by: Paulo Jorge Coelho Gomes
Published: (2019)

Customer Brand Engagement e o seu Impacto na Brand Loyalty: Um Estudo Comparativo entre Marcas Funcionais e Emocionais
by: Mariana Teresa Carvalho Moreira
Published: (2019)

City Branding e Inovação - O Papel do Branding Local no Desenvolvimento do Ecossistema de Inovação da Asprela (Cidade do Porto)
by: Ivo André Calheiros Maia Pereira
Published: (2020)

As Determinantes da Brand Equity no Contexto do Grande Consumo.
by: Diana Marta Gomes Pinto Correia
Published: (2019)

Cognitive and Affective brand trust: an approach to baby care category
by: Ana Inês Ferreira Martins
Published: (2019)

Artist Jewelry Brand: does it only glitters or is it also gold?
by: Sílvia Rosana Jales Ferreira Ramos
Published: (2019)

Gamification in Marketing: Aspects Influencing Intention of Engagement and Brand Attitude
by: Natalia Danuta Szyszka
Published: (2020)

The Impact of the Service-Dominant Logic In The Perceived Luxury Value of a Brand
by: Carolina Lopes da Silva
Published: (2021)

Understanding the importance of eWOM on Higher Education Institutions' brand equity
by: Liliana Judite Magalhães Carvalho Maranhão
Published: (2019)

A Responsabilidade Social e o Impacto na Brand Equity.
by: Susana Raquel Soares Monteiro
Published: (2019)

Intergenerational brands: uma realidade, um sonho ou um pesadelo?
by: Mariana Lopes dos Santos
Published: (2019)