E-Commerce Adoption by Small and Medium Enterprises in Nigeria

• Main Author: Nwosu, Anthony Obioma
• Format: Others
• Language: en
• Published: ScholarWorks 2017
• Subjects: E-commerce Implementation; E-commerce in Nigeria; E-commerce Strategies; Nigerian SMEs and E-commerce; Small and Medium Enterprises; SMEs and E-commerce Adoption; Business
• Online Access: https://scholarworks.waldenu.edu/dissertations/4089; https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=5192&context=dissertations

The future survival of small and medium enterprises (SMEs) is inextricably linked to their implementation of e-commerce systems. The lack of e-commerce strategies among SME business owners has contributed to a low level of e-commerce adoption by SMEs. The purpose of this multiple case study was to explore the strategies that Nigerian SME business owners used to implement e-commerce systems. The population consisted of retail SMEs in Lagos, Nigeria, that have functional e-commerce systems. The conceptual framework supporting the study was dynamic capabilities framework. Data for the study were derived from semistructured interviews of 4 SME business owners/managers and documentation from the case companies. Data analysis entailed coding of the interview transcripts and analysis of documentary data to identify themes. Member checking and triangulation ensured the credibility of the study. The main themes that emerged from data analysis include service delivery strategies, dynamic marketing strategies, and learning and adaptation. The implications for social change include the potential to contribute to increased wealth creation opportunities for the business owners, their employees, and the local communities in Nigeria.