Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending
In many retail contexts, social interaction plays an important role in the shopping process. We propose a three-stage dynamic linear model that captures the influence of group discussion on shopper behavior within a hierarchical Bayes framework. The model is tested using a video tracking and transac...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer New York LLC
2018
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |