The one-and-a-half sided parasocial relationship: The curious case of live streaming
Parasocial relationships have traditionally been conceptualized as one-sided, non-reciprocal relationships with media figures. However, the proliferation of online media “microcelebrities” via live streaming has shifted the nature of parasocial relationship away from the classic one-sided relationsh...
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |