Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing

This research provides a comprehensive delineation of the process that leads to the formation of green behavior by including the role played by media and attitude towards environment-friendly packaging, along with ecological concern and perceived consumer effectiveness. The study offers a parsimonio...

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Bibliographic Details
Main Authors: Acharya, N. (Author), Patel, J.D (Author), Trivedi, R.H (Author)
Format: Article
Published: Elsevier Ltd 2018
Online Access:View Fulltext in Publisher

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