More than window dressing: visual merchandising and austerity in London’s West End, 1945–50
In the aftermath of the Second World War, the fashion departments of London’s West End department stores were not only challenged by austerity and bomb damage but also by the growth of multiple retailers selling branded ready-to-wear goods. This article investigates how department stores responded b...
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| Format: | Article |
| Language: | English |
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Routledge
2018
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| Online Access: | View Fulltext in Publisher |