The Cultivation of Cross-Cultural Communicative Competence in English Teaching under the Background of Artificial Intelligence and Big Data

• Main Author: Zhang, Z. (Author)
• Format: Article
• Language: English
• Published: Hindawi Limited 2022
• Subjects: Artificial intelligence; Big data; Communicative competences; Cross-cultural communication; Cultural knowledge; Data acquisition; Data collection; Data handling; Data quality; Data visualization; Digital storage; English teaching; Human intelligence; Intercultural communication; Knowledge accounting; Multiple data; Students; Teaching
• Online Access: View Fulltext in Publisher

 Artificial intelligence refers to the intelligence expressed by machines made by humans and is a manifestation of human intelligence. On the whole, artificial intelligence includes two aspects: "artificial"and "intelligence."Artificial is created by man, and information work covers a number of areas, for instance thinking and consciousness. The process from feeling memory to thinking is called "wisdom."The result of wisdom is behavior and language. The expression process of behavior and language is called "ability,"and the two are collectively called "intelligence."However, there is no unified explanation for intelligence at present, but there is no doubt about the widespread. Big data processing includes multiple data processing processes, but data quality is the most important link in the entire process, and each data processing link will have an impact on the quality of big data. The big data processing process mainly includes data collection, data preprocessing, data storage, data processing and analysis, data display/data visualization, data application, and other links. The aim of this paper is to explore the studies on the development of intercultural intercommunication skills in English language learning and teaching in the context of artificial intelligence and big data. It is hoped that this will be done in the light of AI and big data technologies. We can explore the current situation of cross-cultural communication, provide new learning directions for cross-cultural communication, and promote cultural exchange and dissemination. This paper investigates students' attitudes towards cross-cultural communication by means of a questionnaire and then briefly tests students' cross-cultural communication ability. The experimental results of this paper show that 4 students have mastered cross-cultural knowledge, accounting for 3%; 8 students have mastered cross-cultural knowledge very well, accounting for 4%, and 9 students have mastered cross-cultural knowledge, accounting for 7%. There are 12 people who are very knowledgeable about cross-cultural knowledge, accounting for 9%. These data show that the current students have very little knowledge of intercultural communication, and their intercultural communication skills need to be improved. © 2022 Zhe Zhang.