Effect of Trust in Metaverse on Usage Intention through Technology Readiness and Technology Acceptance Model

• Main Authors: Jeong, S.-H (Author), Kim, H.-K (Author)
• Format: Article
• Language: English
• Published: Strojarski Facultet 2023
• Subjects: Innovativeness; metaverse; Metaverses; Perceived ease-of-use; Perceived usefulness; Technology acceptance model; technology acceptance model (TAM); Technology readiness; Technology readiness index; technology readiness index (TRI); trust; Trust; usage intention; Usage intention; Virtual reality
• Online Access: View Fulltext in Publisher

 The fourth industrial revolution enhanced the development of information technology in all fields and opened up possibilities. A lot of attention is focused on the future possibilities opened up by the metaverse, the core of information technology. Metaverse will have a big impact on reality and the near future. Metaverse is a virtual world that fuses physical and digital reality. Various commerce such as healthcare, instruction, business, and land are foundation to utilize metaverse knowledge in their regular work. There is a series of processes in the stage where newly developed technology is introduced to general users. In order for a new technology to become a user-friendly technology, it is necessary to verify the technology. It can be said that it is hard to derive the operator's usage intention in a state where user trust for new technology is not verified. In the metaverse environment, it is necessary to first verify the trust for new technologies. This study is expected to understand usage intention through the process of checking trust in metaverse, and to become basic data for the popularization of metaverse knowledge. The meaning of this research is to inspect the influence relationship of trust in metaverse on usage intention through Technology Readiness (TR) and Technology Acceptance Model (TAM). Statistical package (SPSS23.0) was used for basic numerical examination of the questionnaire. Hypothesis test was performed using the structural equation package Smart PLS 3.0. Discriminant validity and concentration validity of the questionnaire were verified. As parameters that trust in metaverse effects, TR and TAM were set. As factors constituting TR, it was separated into optimism, innovativeness, discomfort, and insecurity. The TAM is separated into perceived usefulness and perceived ease of use. The outcomes of the study are as follows. First, trust in metaverse had a significant effect on TR. Second, TR was partially adopted in the TAM. Innovativeness and perceived usefulness had no significant effect. Third, TAM significantly influences usage intention. Fourth, perceived ease of use did not significantly influence perceived usefulness. © 2023, Strojarski Facultet. All rights reserved.