New genres and new approaches: Teaching and assessing product pitches from a multimodal perspective in the ESP classroom
One of the most innovative genres in today’s business communication is the product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016), which makes it essential to take a multimodal approach to the analysis and teaching of this genre (Tamarit & Skorczynska, 2014;...
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| Format: | Article |
| Language: | English |
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Universidad de Granada
2022
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| Online Access: | View Fulltext in Publisher |