| Summary: | Rising environmental concerns, Industry 4.0 technologies, and circular economy (CE) practices are the prevailing business considerations of the current time, and they are transforming business models. Keeping in view the importance of these considerations, this work looks into the role of Industry 4.0 technologies in adoption of CE practices and the impact of CE practices on firms’ performance. The current study collected data from 213 automotive firms located in Eastern European countries including Poland, Romania, and Ukraine. Using Covariance-Based Structural Equation Modelling (CB-SEM), the current study provides some important findings. Firstly, Industry 4.0 technologies significantly enhance circular economy practices. Secondly, circular economy practices are found to be positively related with environmental and operational performance. Lastly, higher economic and operational performance boost organizational performance. Hence, the current study provides deeper understanding regarding performance implications of Industry 4.0 technologies and offers insights about ways of promoting sustainable performance in the current age of digitization. © 2022 by the authors. Licensee MDPI, Basel, Switzerland.
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