Using Class Membership based Approach to Improve Predictive Classification in Customer Relationship Management Systems
Recently, the diversity of data collected on both social networks and digital interfaces is extremely increased. This diversity of data raises the problem of heterogeneous variables that are not favourable to classification algorithms. Although machine learning and predictive analysis have significa...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Institute of Intelligent Computer Systems
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |