Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers
While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the leadin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2010-10.
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| Subjects: | |
| Online Access: | Get fulltext |