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| LEADER |
01336nam a2200145Ia 4500 |
| 001 |
10.1016-j.sbspro.2012.04.205 |
| 008 |
220124s2012 CNT 000 0 und d |
| 020 |
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|a 1877-0428
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| 020 |
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|a 978-967-363-082-0
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| 245 |
1 |
0 |
|a Customer Perception on Nutritional Information in Restaurant Menu
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| 856 |
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|z View Fulltext in Publisher
|u https://doi.org/10.1016/j.sbspro.2012.04.205
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| 520 |
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|a As more customers are educated therefore they are picky about daily food intake. The customer are demanding for more information to be displayed not only for the package food and to date they are looking at nutritional information to be included in the menu. Consequently, this study sought to investigate customer perception towards providing the nutritional information in full service restaurants menu and how it contributes to their purchase decisions. These findings produced significant indicators not only to the existing restaurant operators but also to those individuals or companies who intent to venture into foodservice businesses. (C) 2012 Published by Elsevier B.V. Selection and/or peer-review under responsibility of Centre for Environment-Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia
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| 700 |
1 |
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|a Din, N
|e author
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| 700 |
1 |
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|a Shariff, SM
|e author
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| 700 |
1 |
0 |
|a Zahari, MSM
|e author
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