The Influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists
This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlati...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |