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PACKAGING AND BRANDING
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The Influence of
Brand
Image on Customer’s Decision-making: A Case of Traditional Guesthouses in Kinmen
by
CHIAO-LIN CHU
,
朱喬琳
Published 2013
“
... by outsourcing business. In addition, the key to create a
brand
is determining a name, sign, symbol, or
package
...
”
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CHIAO-LIN CHU
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