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STRATEGIC CASE STUDY
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巫立宇
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吳易昇
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Search Results - STRATEGIC CASE STUDY
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STRATEGIC CASE STUDY
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4C Framework of
Strategic
Marketing Analysis of Electronic Commerce:A
Case
Study
of Shopee
by
Wu, I-Sheng
,
吳易昇
Published 2019
“
.... In this paper, a
case
will be analyzed though the 4C Framework of
Strategic
Marketing Analysis, including Cost...
”
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Author
Wu, I-Sheng
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吳易昇
巫立宇
Language
zh-TW
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