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Emerald Group Holdings Ltd.
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Bhattacharya, S.
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Search Results - Emerald Group Holdings Ltd.
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Advertising
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Brand performance
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Celebrity endorsement
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Consumer behavior
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Consumer ethics
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Are multiple brand endorsements economically effective?
by
Agnihotri, A.
,
Bhattacharya, S.
,
Prasad V.K, S.
Published 2018
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2
Unethical consumer behavior: the role of institutional and socio-cultural factors
by
Agnihotri, A.
,
Bhattacharya, S.
Published 2019
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Bhattacharya, S.
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