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Bo-han Gong
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龔柏翰
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龔柏翰
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NEW MEDIA STUDIES
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A
STUDY
ON IMPACT OF THE PRODUCT PLACEMENT STRATEGY ON PRODUCK PURCHASE INTENTIONS: Based on the Case of Video Games
by
Bo-han Gong
,
龔柏翰
Published 2012
“
... for placement
study
with a
new
factor added — the willingness to pay. ...
”
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Bo-han Gong
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龔柏翰
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