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SPONSORSHIP MANAGEMENT
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Search Results - SPONSORSHIP MANAGEMENT
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SPONSORSHIP MANAGEMENT
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1
The Effect of Sponsor’s Brand on Consumer–Brand Relationship in Sport
Sponsorship
by
Jung-Yong Lee
,
Chang-Hyun Jin
Published 2019-03-01
Subjects:
“
...sports
sponsorship
...
”
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Article
2
The role of sports
sponsorship
in negative new stories about a brand: Approach the halo effect
by
Ge-Qi Cui
,
Jung-Yong Lee
,
Chang-Hyun Jin
Published 2019-01-01
Subjects:
“
...sport
sponsorship
...
”
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Article
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Author
Chang-Hyun Jin
Jung-Yong Lee
Ge-Qi Cui
1
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English
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