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Edson Roberto Scharf
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1
COMMUNICATION STYLES OF GLOBAL BRANDS IN DIFFERENT CULTURAL CONTEXTS: A STUDY OF THE MCDONALD’S BRAND
by
Edson Roberto Scharf
,
Halissa
Odebrecht
da Silva
Published 2014-01-01
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2
ESTILOS DE COMUNICAÇÃO DE MARCAS GLOBAIS EM DIFERENTES CONTEXTOS CULTURAIS: UM ESTUDO SOBRE A MARCA MCDONALD’S
by
Edson Roberto Scharf
,
Halissa
Odebrecht
da Silva
Published 2014-04-01
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Edson Roberto Scharf
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