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Author:
Frommherz, Gudrun
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Consumer perception
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NZ customers
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Author:
Frommherz, Gudrun
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Consumer perception
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NZ customers
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Brand
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Brand communication
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Brand trust
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Communication
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Consumer perception
Customers
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Endorsements
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NZ consumers
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NZ customers
New Zealand consumers
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Trust
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NZ Customers' Perceptions of Brand Trust and Trusted Brand Endorsements
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Gupta, Vyoma
Published 2019
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