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Fu-Yung Kuan
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郭明彰
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NDLTD
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Fu-Yung Kuan
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郭明彰
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NDLTD
Search Results - INTERACTIVE ADVERTISING
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INTERACTIVE ADVERTISING
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The Influence of Building WOM Hotpot in store, Merchandise Display and Consumer Involvement
by
Ming-Chang kuo
,
郭明彰
Published 2012
“
..., they will find that the power of establishing WOM can significantly influence conventional
advertising
effects...
”
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Author
Fu-Yung Kuan
Ming-Chang kuo
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郭明彰
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