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Fu-Yung Kuan
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Sheng-Wun Fan
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NDLTD
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Investigating the Impact of Duration and Price Information on Effectiveness Expectancy:A Perspective of Consumer Heuristics and Placebo Effects
by
Sheng-Wun Fan
,
范盛文
Published 2011
“
... the influence of duration and price information on effective expectancy in
advertisement
environment from...
”
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