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Author:
Gaur, Sonjaya
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Megdyatova, Adel
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Yap, Crystal
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Thesis
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Author:
Gaur, Sonjaya
AND
Megdyatova, Adel
AND
Yap, Crystal
Genre:
Thesis
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Consumer attitude
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Consumer sentiments
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Consumer sentiments pre, during and post public announcement: implications for corporate handling of social media
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Megdyatova, Adel
Published 2015
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