Electrophysiological Correlates of Processing Warning Signs With Different Background Colors: An Event-Related Potentials Investigation

by Jingpeng Yuan, Jingpeng Yuan, Zhipeng Song, Zhipeng Song, Zhipeng Song, Ying Hu, Huijian Fu, Xiao Liu, Jun Bian, Jun Bian, Jun Bian
Published 2021-04-01

The Temptation of Zero Price: Event-Related Potentials Evidence of How Price Framing Influences the Purchase of Bundles

by Haiying Ma, Haiying Ma, Zan Mo, Zan Mo, Huijun Zhang, Huijun Zhang, Cuicui Wang, Cuicui Wang, Huijian Fu, Huijian Fu, Huijian Fu
Published 2018-04-01

The Effect of Reviewers’ Self-Disclosure of Personal Review Record on Consumer Purchase Decisions: An ERPs Investigation

by Jianhua Liu, Zan Mo, Huijian Fu, Wei Wei, Lijuan Song, Kewen Luo
Published 2021-01-01

A Surprising Source of Self-Motivation: Prior Competence Frustration Strengthens One’s Motivation to Win in Another Competence-Supportive Activity

by Hui Fang, Hui Fang, Bin He, Bin He, Huijian Fu, Huijian Fu, Huijun Zhang, Huijun Zhang, Zan Mo, Zan Mo, Liang Meng, Liang Meng, Liang Meng
Published 2018-08-01

The Sunny Side of Negative Feedback: Negative Feedback Enhances One’s Motivation to Win in Another Activity

by Hui Fang, Hui Fang, Ximei Li, Haiying Ma, Haiying Ma, Huijian Fu, Huijian Fu
Published 2021-08-01

The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers

by Cuicui Wang, Cuicui Wang, Cuicui Wang, Yun Li, Yun Li, Xuan Luo, Xuan Luo, Qingguo Ma, Qingguo Ma, Qingguo Ma, Weizhong Fu, Weizhong Fu, Huijian Fu
Published 2018-03-01