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Li Jyu-Wang
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THE STUDY OF SOCIAL INFLUENCE, MEDIA INFLUENCE, TEAM IDENTIFICATION & PURCHASE VALUE ON PURCHASE INTENTION OF THE NATIONAL HOCKEY LEAGUE (NHL) ACCESSORY PRODUCTS ─ THE CASE STUDY OF TAIWAN
ICE
HOCKEY
...
by
Li Jyu-Wang
,
李居旺
Published 2012
“
... Taiwanese
ice
hockey
players (mean age = 20.88 years old, SD = 1.56). The questionnaire, namely the consumer...
”
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Li Jyu-Wang
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