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María Antonia García-Sastre
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Search Results - "Copa del Rey"
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Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach
by
Àngela Elisa Aguiló-Lemoine
,
Francisco Rejón-Guardia
,
María Antonia García-Sastre
Published 2020-10-01
“
... (competitions brand name)
Copa
del
Rey
regatta (101 participants). Congruence is preferable to incongruence...
”
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Francisco Rejón-Guardia
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María Antonia García-Sastre
Àngela Elisa Aguiló-Lemoine
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