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Marciniak, B.
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e-commerce
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Marciniak, B.
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consumer behavior
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e-commerce
message trustworthiness
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online communication
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product attribute importance
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product offerings
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self-relevance
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Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
by
Gaczek, P.
,
Marciniak, B.
,
Trzebiński, W.
Published 2022
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