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Author:
Raju, R
AND
Sulong, SN
Language:
English
Suggested Topics:
MANAGEMENT
AND
loyalty
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Author:
Raju, R
AND
Sulong, SN
Language:
English
Suggested Topics:
MANAGEMENT
AND
loyalty
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IMPACT
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MANAGEMENT
advantage card
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customer retention program
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loyalty
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small and medium enterprises (SMEs)
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SMALL AND MEDIUM ENTERPRISES (SMEs) FUTURE DEVELOPMENT: A COMPREHENSIVE REVIEW ON CUSTOMER RETENTION PROGRAMME IN RETAINING CUSTOMER LOYALTY
by
Ali, FM
,
Majid, HAMA
,
Omar, M
,
Raju, R
,
Sharif, SNFA
,
Sulong, SN
,
Yassin, SNS
,
Zakaria, Z
Published 2017
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Institution
Universiti Teknologi MARA
1
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1
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Author
Ali, FM
1
Majid, HAMA
1
Omar, M
1
Raju, R
Sharif, SNFA
1
Sulong, SN
Yassin, SNS
1
Zakaria, Z
1
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English
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