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Schweidel, D.A
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Measuring the impact of product placement with brand-related social media conversations and website traffic
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Fossen, B.L
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Schweidel, D.A
Published 2019
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Social TV, advertising, and sales: Are social shows good for advertisers?
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Fossen, B.L
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Schweidel, D.A
Published 2019
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Schweidel, D.A
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